Services & Industries

the intersection of technology and marketing

Our expert marketing services, customized for high-tech industries, can help you navigate the complex landscape of digital marketing. Our approach is rooted in innovation and driven by a commitment to delivering measurable results. 

Content Marketing

Content Marketing is more than just writing collateral and publishing it on a website. It requires in-depth understanding of desired audience(s), the development of content that resonates with unique target personas, positioning that content in ways that transform bystanders into sales prospects, and more.
 
At ThroughPut, we combine technical domain expertise and marketing strategy in content marketing programs that deliver industry-leading ROI and lay the foundation for more advanced marketing initiatives.

Sample Areas of Expertise

Articles, Blogs & Case Studies
Multimedia Storyboarding & Production
Presentation Creation, Production & Consultation
Audience Targeting, Persona Creation & Content Planning
Ad & Infographic Creation

Audience Intelligence — DevHeads & BoardBot.ai

Today’s marketers prioritize lead quality over quantity. There is no better way to identify quality leads than having quality leads identify themselves.

In partnership with the DevHeads IoT Integration Community and BoardBot.ai, ThroughPut Marketing gives partners access to a business intelligence engine that facilitates organic self-reporting of lead challenges and preferences from inside a familiar, native environment.


  •  DevHeads IoT Integration Community is home to an ecosystem of more than 25,000 engineers who engage in peer-to-peer information and knowledge sharing on a range of hardware and software engineering topics.
  • BoardBot.ai enables the streamlined acquisition of development platforms by these users via an intuitive, LLM-powered search tool.
This unprecedented level of audience intelligence translates to precision marketing that accelerates lead engagement, qualification and, ultimately, ROI.

Sample Areas of Expertise

Developer Relations-as-a-Service
Next-Gen Native Ad Campaigns
Influencer Marketing
Product Reviews
Sample Code, Application & Demo Development
Behavior-Driven Nurture & Qualification Campaigns Deep Data Analytics & Trend Monitoring
Dynamic Advertising

Integrated Marketing

Omni-channel marketing offers a framework for engaging prospects in multiple ways across all stages of the conversion lifecycle. But managing each of those channels in a way that minimizes audience burnout and maximizes prospect engagement requires coordination of content, digital marketing and analytics domains. It also demands personnel who understand when, where and how to execute for optimal results.

ThroughPut combines the talents of world-class AI & analytics engineers and integrated marketing professionals with decades of campaign-building experience for Fortune 500 technology companies. This unique blend powers the ideation and activation of programs that encompass persona- and account-based targeting, content strategy and asset development, lead qualification and deep audience insights.

Sample Areas of Expertise

Omni-Channel Marketing
Marketing Automation
Account-Based Marketing
Lead Scoring & Qualification

Media & PR

Strong media partnerships help marketing organizations deliver their message to the right audiences. At ThroughPut, we cultivate active user communities so partners can access highly engaged audiences across a variety of domains, when and how they need to.
 
But we also recognize that ThroughPut communities are just one path to success for B2B marketers. To help maximize client investment in content, digital marketing, and integrated campaigns, we maintain vibrant PR partnerships across geographies and vertical markets to ensure your story is told on every media platform interested in hearing it.

Sample Areas of Expertise

Content Syndication
Press Release Writing
Press Release Syndication
Who we serve

ThroughPut’s technical, strategic, and creative marketers have been delivering ROI to high-tech clients for more than two decades. Understanding the technologies, players, and economics of high-tech industries eliminates the learning curve and helps us get you to ROI faster.

OEMs exist in a crowded space. They must constantly evolve to maintain margins and stay ahead of the competition. Our deep roots in the electronics industry help guide your marketing efforts so OEMs can reinvent themselves without forgetting where they come from.

Embedded software vendors serve an industry of DIYers and RYOers whose inclination is to build everything themselves using wit, determination, and open source. Let us market the value of your proven, trusted software and tools in a way engineering managers – and engineers themselves – can’t deny.

You’ve built the next great stack and it’s primed to revolutionize an industry. Now what? Work with us to identify target customers and establish the ecosystem partnerships that will help your technology penetrate deep into end markets.

With so many product lines, features, and SKUs, the portfolios of semiconductor and component manufacturers represent some of the world’s most sophisticated technologies as well as some of its most unnerving marketing challenges. 

ThroughPut’s heritage of working with and for major semiconductors reflected in our ability to synthesize complex offerings into digestible value propositions; develop messaging that resonates with diverse launch audiences; and build successful integrated marketing programs that deliver ROI at scale.

Design firms and SIs are unsung heroes of high-tech who perform the hands-on work of bringing disparate components to life in real-world systems. When the final product ships, few ever know they were involved.

ThroughPut’s technical storytellers can illuminate your capabilities by documenting  authentic, impactful engineering projects that moved PoCs to full-scale production – all without revealing sensitive customers or IP.

Regulated industries require electronic equipment be designed, developed, operated, and maintained to certain standards. Depending on the application, certifying systems to these standards can cost hundreds of thousands of dollars or more. The right technology partners can ensure you only certify a design once, but the matchmaking is often the hardest part.

At ThroughPut, we align safety-critical engineering organizations with prospects in the automation, transportation, energy, healthcare, aerospace and defense, and other markets, and build pipelines to keep the opportunities flowing.

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Aim Higher

Leverage resource efficiencies to reimagine how the world perceives your organization product self company ideas success

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